The latest updates for Google Trademarks were published this week and listed are "Google Play" and their "Google App Engine." Google Play was introduced earlier this month when Google rebranded its predecessor "Android Market" and Google Music services. Google Play is a digital content service from Google which includes an online store for music, movies, books, and Android apps and games, as well as a cloud media player. Their trademark filing is for the name Google Play and not the logo. The other trademark application update was for the Google App Engine logo. Google has since stylized their logo as illustrated in our cover graphic.
Google's Trademark Application In-Part for "Google App Engine" Icon
International Class Details for Google App Engine
Google has filed their Google App Engine icon trademark under three international classifications as follows:
International Class 009: Downloadable computer software that allows developers to create and test web-based software applications
International Class 039: Electronic storage of information and data
International Class 042: Application service provider (ASP), namely, hosting computer software applications of others; and providing information in the fields of technology and software development via an on-line website
Google's trademark application for the Google App Engine is now in the final stages of completion as it has passed the "Publication & Issue Review" stage. The original filing was made in late December.
Below you'll find the basic graphic supplied that accompanied Google's trademark application. As you could see in our cover graphic, Google has further stylized it with color.
Google's Trademark Application In-Part for Google Play
International Class Details for Google Play
International Class 009: computer software for transmission and display of digital content, audio works, visual works, audiovisual works, electronic publications, books, movies, and music; computer software for browsing and accessing digital content, computer software, computer games, audio works, visual works, audiovisual works, electronic publications, books, movies, and music
International Class 035: online retail store services featuring digital content, computer software programs, computer games, audio works, visual works, audiovisual works, electronic publications, books, movies, and music
International Class 042: providing temporary use of non-downloadable computer software for browsing and accessing digital content, computer software programs, audio works, visual works, audiovisual works, electronic publications, books, movies, and movies; providing temporary use of non-downloadable computer software for transmission and display of digital content, audio works, visual works, audiovisual works, electronic publications, books, movies, and music
Claims of Ownership
Google claims ownership of U.S. Registration Number(s) 3570103, 2884502, 2954071, and others. The trademark application was filed on March 5, 2012 and on March 28, 2012 the US Patent and Trademark Office publically noted that the trademark application is at the "Amendment and Mail Process Complete" phase of the trademark process.
One Last Trademark Application to Note: Showy
To go along with Google Play, Google filed for a new trademark under application 85570895 on March 15, 2012 called "Showy." The application was filed under International Class 009 covering the following: "Downloadable software which allows users to use their computer, tablet device, or mobile phone as a remote control to operate video display devices and televisions; and downloadable software which allows users to remotely control the content on internet-connected digital signage."The first part of this class specification sounds very similar to Apple's Remote App.
Notice: Patent Bolt presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patent Bolt reserves the right to post, dismiss or edit comments.